Project PatArtist Relations & Music Video Production
ANTHONY “TØNE” WILL
I BUILD IDEASACROSS culture,TECHNOLOGY& EXPERIENCE.
10+
05
50+
Cannes
ABOUT
A Detroit-based creative director, entrepreneur, and multidisciplinary strategist working across culture, technology, entertainment, and experience.
Record labels, film sets, Shanghai nightlife, Ivy League research rooms — every stop added a system to the toolkit.
WHERE IT BEGAN.
Education and early industry experience that shaped my approach to culture, business, and creativity.
WHAT I DO.
SELECTED WORK.
A curated selection spanning video production, brand collaborations, documentaries, live experiences, and creative technology — built between Detroit, New York, and Shanghai.
THE TØNE UNIVERSE
TØNE Lab
ToneChan
FuFu
ARTISTS & COLLABORATORS
SKAIISYOURGODStrategic A&R & Artist Development
ElCaminoAlbum Rollout, PR & Marketing
WizkidCreative Development & Brand Collaboration
YelawolfMusic Video Production
Reese LaFlareInfluencer Strategy & Creative Partnership
Young DragonStrategic Management, Artist Development & Creative Direction
Bub StylesArtist Management, Development & Creative Direction
OdalysArtist Development & Strategic Management
Kino BeatsInternational A&R, Artist Relations & Brand Partnerships
Kid TrunksMerchandise conception & marketing strategy
RECOGNITION
Cannes Lions
Award-winning UGC campaign with Adidas.
The One Club × Lexus
National pitch competition winner.
ACT House Hackathon Detroit
$5,000 winning concept — READi app.
Venture 313 AI Buildathon
Top 10% Finalist — ranked 6th among 60 competing teams.